Warm Palette, Cool Pieces.
Muddy Toes Terrariums helps people personalize their space with custom made succulent arrangements. These handcrafted delights come in a variety of shapes and sizes and you’re sure to get a custom piece. Offering a range of styles, Muddy Toes also provides classes on building your own terrarium, maintenance & care, and general wellness events.
Industry: E-Commerce, Retail
Domain: muddytoesterrariums.com
UX and Web Design performed as part of a collaborative, team effort during tenure at Bytes.co.
Design Challenge
The Muddy Toes brand needed an aesthetic that evoked their natural, earthy product, but wanted the website to have a warm, uncluttered, and modern feel. A terrarium was more of a concept and conversation than an object, so there needed to be guidance to the informational pages of the site.
In addition to the E-commerce functionality, we needed to lead users to specialized content sections of the website, these were for promoting events sponsored by Muddy Toes and informational guides dedicated to the care and upkeep of a terrarium. All of these was in service of the overall goal: to build product awareness and drive sales.
How We Delivered
Content was organized to include a prominent row below the hero to direct users to the main informational sections of the website, including: blog posts and landing pages. Care was taken to include inviting product shots to encourage quicker conversions.
The design was structured to incorporate tightly-cropped product shots, ample white space, and stark contrasts to generate interest. The color palette consists of rich tans, medium grays, and warm greens to marry the earthy with digital. Elegant minimalist sans-serif typefaces were chosen for legibility.
Events were featured in a block above the fold and as a main menu item, so users with any entry point would find their way there. Events served a dual purpose: engage with users not yet ready to convert to a sale, and lead users to capturing contact information for secondary marketing campaigns.
